Former Dudelange garden centre becomes a new environment to live, shop and work

BPI Real Estate Luxembourg and ION have taken over the 10,000 sqm ‘Fleurs JP Breininger’ for redevelopment into a mixed project

The well-known ‘Fleurs JP Breininger’ garden centre in Dudelange will soon be given a new purpose. BPI Real Estate Luxembourg will take over the retail site from the Breininger family to redevelop it into an environment to live, shop and work as part of a project they are carrying out together with the real estate developer ION Luxembourg. The mixed project is a response to the population growth seen in the region and the associated demand for qualitative and energy-friendly housing.

The ‘Fleurs JP Breininger’ garden centre can be found on the edge of Dudelange, close to the exit of the A13. The proximity to the motorways, railway station and many different facilities gives the site all the assets to make it a successful new environment. The entire project will represent a gross floor area of approximately 10,000 sqm.

BPI Real Estate Luxembourg and ION Luxembourg want to use this project to help alleviate the increased demand for qualitative and more energy-friendly housing in Luxembourg’s fourth largest municipality. Over the past seven years, Dudelange has experienced a population growth of 10%. It is therefore not surprising that the site offers great potential. ​

The introduction of the PAP Nouveau Quartier approval procedure will be launched as soon as the PAG of the Commune of Dudelange is executable and the start of sales is hoped for 2024. With a mix of living and working spaces, we offer a good response to current needs by providing qualitative housing that is in high demand in the region.” Sebastien Labis, Head of Development BPI Real Estate Luxembourg

Logical collaboration

BPI Real Estate has been operating in the Grand Duchy for 30 years, creating high-quality projects and knows the local real estate market.For this new project in Dudelange, it is joining forces with ION Luxembourg, the subsidiary of the homonymous Belgian project developer. The choice for a 50/50 joint venture was not accidental. ION has built up a solid reputation in recent years and is already leading several large and medium sized mixed projects in Belgium, such as the redevelopment of the well-known Boerentoren Art Deco monument in Antwerp and the Panquinsite in Tervuren, near Brussels. Furthermore, it is not the first time ION worked with the CFE group. Through the redevelopment of the Monteco site in Brussels, a collaboration with Wood Shapers was concluded, creating the first high rise with a wooden structure in the Belgian capital.


About ION:

ION is a fast-growing project developer and investor based in Waregem (West Flanders) that was founded in 2011 by Davy Demuynck, Kristof Vanfleteren and Paul Thiers. Its development portfolio of more than EUR 2.6 billion includes more than 120 real estate projects throughout Belgium. Contemporary architecture, superior sustainability and innovation are central to each project.

ION develops residential, office, retail and urban multi-use projects with high added value that shape the cities of tomorrow. Its dynamic team of more than one hundred employees has the necessary commercial, technical, financial and legal expertise for the various residential and commercial real estate projects. ION can therefore meet the highest standards of today, taking into account the expectations of all stakeholders.

Since June 2021, ION has opened offices in the Grand Duchy of Luxembourg as part of its ambitious expansion.


About BPI Real Estate:

BPI Real Estate is the real estate development division of the Belgian industrial group CFE, incorporated in 1880 and active in the fields of real estate development, technical solutions for buildings and industry, construction and renovation, infrastructure solutions for mobility and services.

Established almost 35 years ago, the real estate developer operates in Belgium, Luxembourg and Poland.

The company develops its know-how mainly in the residential, office, retail and service sectors and in specific products. BPI Real Estate integrates energy, societal, construction and technological components in order to develop innovative and eco-responsible urban planning aimed at reducing the impact of global warming. Furthermore it applies its expertise to the real estate design and development of Wood Shapers, a Belgian and Luxembourg corporation, established in 2019 by BPI Real Estate and CFE Contracting (both part of the CFE Group). Wood Shapers focuses mainly on the design and development of sustainable building constructions made out of wood or prefabricated materials.


Sebastien Labis

Head of Development, BPI Real Estate Luxembourg

Stéphane Deby

Country Manager Luxembourg, ION Luxembourg

Isabel Lauwers

Junior PR Consultant, Bereal




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